You study for 4 semesters (120 ECTS).
Business Psychology (M.Sc.)
In the Master's programme in Business Psychology, you will learn to analyse the behaviour of consumers, customers and employees and to make this information strategically useful for companies.
Standard period of study
Degree
Master of Science
Current topics
Intersection between psychological and business topics
No tuition fees
As a state university, we do not charge tuition fees. You only pay an affordable contribution per semester.
Start your Master's degree in Business Psychology at FH Westküste now!
- Practical training: In the Master's programme in Business Psychology, you will apply your knowledge directly to real-world projects.
- Individual support: Small groups enable a personal learning atmosphere and close support from lecturers.
- Perfect preparation for leadership roles: in addition to specialist knowledge, you will develop management skills and social competencies for your career.
- Academic career as an option: With a master's degree, you also have the option of pursuing a doctorate.
Short and sweet: Your Master's in Business Psychology
The modern world of work and business is dynamic and complex. Technological developments, digital media and new management approaches require sound expertise in business psychology. In the Master's programme in Business Psychology, you will learn to analyse the behaviour of consumers, customers and employees and make it strategically useful for companies.
- 🎓 Who is it for? The programme is aimed at graduates of business psychology or related programmes who want to deepen their knowledge and gain further practical qualifications.
- 📅 Duration & Start: The programme lasts four semesters and starts in the winter semester.
- 📌 Course content: In the compulsory modules, you will deal with business psychology theories, quantitative research methods and current digital topics such as social media management and digital transformation.
- 📖 All content in detail: Here you will find the complete study plan.
Everything at a glance:
| Degree | Master of Science (M.Sc.) |
|---|---|
| Standard period of study | 4 Semester (full-time) |
| ECTS | 120 |
| Start | Wintersemester |
| Application period | 30.04.-15.07. |
| Semester fee | 161,00 Euro (including administrative costs contribution from the state of Schleswig-Holstein) |
| Target group | Graduates with a related or similar bachelor's degree. Our programme office will be happy to provide you with a non-binding assessment! |
Study structure:
- Study structure
- Specialisations
- Admission criteria
- Downloads
Structure of the Master's programme in Business Psychology
In the compulsory modules, you will deepen your knowledge in:
- Health and behavioural psychology
- Intercultural psychology
- Business and human resource management
- Social media management
- Advanced statistical methods
Practical relevance guaranteed:
In your second and third semesters, you will already be working on research projects and practical tasks in cooperation with companies. Interactive learning formats and practice-oriented topics are at the heart of your studies.
Specialisations
Set your focus from the 2nd semester onwards
You can choose between two elective modules to specialise in your future career:
- Human resources & organisation: Focus on talent management, coaching and consulting
- Marketing & Sales: In-depth study of media psychology and decision-making psychology
Admission criteria
Admission criteria for the Master's in Business Psychology
What are the admission requirements?
- Bachelor's or diploma degree with at least 180 credit points
- Bachelor's or diploma degree with a minimum grade of 2.5
- Proof of foreign language proficiency (English) at level B2. Proof of B2 level in the general higher education entrance qualification certificate is not recognised. The following forms of proof are accepted:
- Language modules in previous studies worth 5 ECTS credits
- Suitable tests such as TOEFL, IELTS, Cambridge exam
- Comparable tests such as Duolingo (online, approx. cost £59, as of 06/2024)
- Graduate of one of the following degree programmes:
- Bachelor's degree programme in Business Psychology
- Bachelor's or diploma degree programme in a related subject
What are related degree programmes?
- Related I.: Degree programme with at least 35 ECTS in the areas of "Marketing & Sales" and/or "Human Resources"
- Related II: Degree programme with at least 20 ECTS in the areas of "marketing & sales" and/or "human resources" and an additional minimum of 10 ECTS in statistical/quantitative/empirical methods or mathematics
- Related III: Degree with at least 30 ECTS in psychology and at least 10 ECTS in statistical/quantitative/empirical methods or mathematics Related IV: Degree with at least 30 ECTS in psychology and at least 10 ECTS in statistical/quantitative/empirical methods or mathematics Please feel free to contact us for an individual assessment! If you have any further questions about our degree programmes, you are also welcome to request information materials. Simply fill out the contact form. Further information on applying for a Master's programme with us.
Sounds exciting? Then start your future now!
You can find all further information on applying for the Master's programme in Business Psychology on our application page.
If you have any questions about the application and admission process, please contact our student advisory service:
Telephone +49 (0) 481 8555-465 / -587
Email: wirtschaftspsychologie(at)fh-westkueste.de
Give us a call or drop by - we're always ready to listen!
Under the direction of Prof. Dr. Tim Warszta, who is responsible for the Wipsy Master's programmes, our programme office is the first point of contact for our students. We help with the organisation and management of the programme and provide support for all questions and problems related to studying. We also advise prospective students on their choice of business psychology as a field of study. Are you unsure whether your degree meets the admission criteria? We offer a non-binding review of your application documents!
Are you interested in the Bachelor's, Master's or Online Master's programme? So that we can answer your questions directly, please indicate the programme you are interested in.
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Julia Janßen M.A.
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Christine Rettig Dipl.
Monday to Friday, 9 a.m. to 12 p.m.
and by appointment
