Regelstudienzeit
Du studierst 6 Semester (180 ECTS) inkl. eines Praktikums (und optional eines Auslandssemesters).
Duale Studienvariante
Sammle schon während deines Studiums Berufserfahrung in einem Unternehmen mit dem praxisbegleiteten Studium. Mehr Infos
Auslandserfahrung
Du hast mit dem Schwerpunkt „International Business“ die Möglichkeit ein Semester an einer Partnerhochschule zu verbringen.
Keine Studiengebühren
Als staatliche Hochschule erheben wir keine Studiengebühren. Du zahlst lediglich einen erschwinglichen Beitrag pro Semester.
Join us at the West Coast University of Applied Sciences and study Business Administration:
- Praxisnähe durch Praxissemester, Fallstudienprojekte und dualer Studienvariante
- Familiärer Campus, der einen persönlichen Kontakt zu den Lehrenden ermöglicht
- Aktuelle Lehrinhalte mit Themen wie Nachhaltigkeit, Digitalisierung und künstliche Intelligenz
- Breites Spektrum an Fachgebieten, aus denen du zwei Schwerpunkte wählen kannst
- Individuelle Unterstützung, bspw. bei der Unternehmensgründung im Praxissemester
Short and compact: What you can expect from a business administration degree
Do you want to understand how companies work and how you can make them successful? Then the Business Administration degree programme at our university is just right for you! Not only will you gain the necessary knowledge, but also plenty of practical experience.
Why study business administration?
Business administration is much more than just numbers and theories - it's the heart of business! Whether in large companies, start-ups or in your own business, with a business administration degree you can get started anywhere.
- Important basics as a foundation: In the first two semesters, you will learn the basics of business administration. They are the foundation for the rest of your studies.
Choose what interests you
- : Whether marketing, event management, controlling or logistics - from the third semester onwards, you can tailor your studies to your interests.
- Shaping the future and setting priorities: Whether sustainability, digitalisation or innovation - studying business administration gives you the tools to actively change the economy.
- Practice instead of just theory: thanks to case study projects and the practical semester, you gain real work experience during your studies
- Do your own thing: Do you dream of starting your own business? You can do it during your studies! We can help you with our start-up centre!
- Best job opportunities: With a business degree, almost all doors are open to you - from international corporations to exciting start-ups.
Would you like to gain more practical experience during your studies? Then find out more about our dual study programme, the practice-based degree!
Would you like more practical experience?
Then why not study with practical experience?
Another special feature of our business administration degree programme is the addition of a "work-study programme", which is similar to a dual degree programme. Before starting the degree programme, the student chooses a company of their choice and works as a student trainee in this company during the semester break; the student also completes the practical semester in the company and the Bachelor's thesis is also supervised by the company. This has the advantage that the student gains a deep insight into the company and its departments and, at best, can then take up full-time employment with the company.
Everything at a glance:
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Period of study | 6 Semester (Full-Time) 11 Semester (Part-Time) |
| ECTS | 180 |
| Start | Wintersemester |
| Application period | 30.04. bis mind. 15.07. |
| Tution fees per semester | 161,00 Euro (including administrative costs contribution from the state of Schleswig-Holstein) |
| Internship | 4. Semester |
| Language of instruction | German |
| Specialisation | Selection of two out of a total of nine focus areas |
Study structure
- Study structure
- Spezialisations
- Semester abroad
- Internship
- Part-time
- Application information
- Downloads
Study structure
Start your Business Administration degree programme at our university and benefit from a practical education with excellent career opportunities. Our Bachelor's degree programme offers you a sound business education in small learning groups and with a direct link to practice.
The special feature of our degree programme is that you can design your studies individually according to your interests and career aspirations from the third semester onwards.
Focus areas in the Business Administration degree programme
From the third semester onwards, you get creative, because now you can personalise your degree: You can choose two specialisations from nine. You will take three modules in each of these in the following semesters.
You can find our specialisations below. You can find a detailed overview of the modules on offer, including a description, at the following link Module descriptions.
Business management focus
Controlling has become extremely important in management practice. Acting as a navigator, the controller supports the company management in managing the business for success. The core function of controlling is to support planning and control by providing targeted information based on meaningful accounting, thereby ensuring rational decisions are made. This results in a broad range of tasks for the controller, including, for example, the assessment of investment projects, the economic control of operational processes, cost accounting-based budgeting and the analysis of the company's strategic situation.
There is high demand for (but also supply of) controlling graduates. The controlling specialisation prepares students for a career in controlling, but is also a suitable supplementary subject for numerous other fields of work.
Elective modules in the controlling specialisation
- Introduction to Controlling (including Excel applications), 3rd semester
- Controlling with SAP, 3rd or 5th semester
- Strategic Controlling, 5th semester
- Operational Controlling (including TOPSIM General Management business simulation), 6th semester
The Service Management specialisation provides fundamental knowledge on the goal-oriented planning, design, control, development and marketing of services. In addition, measures for ensuring service-oriented behaviour are explained and discussed. Various service providers serve as objects of study.
Students gain comprehensive insights into the fundamentals of service management, the management and organisation of service companies, and customer loyalty management, among other topics. The specialisation also provides fundamental expertise in the areas of change management processes, human resource management and marketing in service companies. In human resource management, particular emphasis is placed on recruitment, assessment, development and retention. In marketing, the focus is primarily on the strategic marketing orientation of companies.
The explanations in the lectures are reinforced with practical and current case studies, ensuring a constant link to real-world practice. In addition, social skills such as holistic thinking,
teamwork and communication skills are taught.
Elective modules in the service management specialisation:
- Fundamentals of service management, 3rd semester.
- Human resource management, 3rd semester.
- Strategic and operational marketing, 5th semester.
- Retail Management, 6th semester
Graduates of this specialisation can pursue careers in the following fields, for example:
- Deputy manager of a retail branch
- Human resources officer
- Assistant to the head of human resources
- Assistant to the management of an airline
- Junior product manager
- Assistant to the management of a food company
- Junior consultant at a management consultancy
The event management specialisation builds on traditional business management knowledge to provide specialist knowledge in the organisation of leisure and cultural events. The aim is to train students to act as intermediaries between the creative and marketing sectors and experts in fields such as sport, culture or natural sciences, combining the elements of controlling and personnel management for such projects in a single person.
The Event Management specialisation offers excellent prospects for a career in a wide range of leisure and event-related activities at both national and international level.
Elective modules in the Event Management specialisation:
- Fundamentals of Event Management, 3rd semester
- Fairtrade Events, 5th semester
- Event Marketing, 6th semester
- Sustainable Event Management, 6th semester
Human resource management is an interdisciplinary field of work and research. That is why the Human Resource Management programme at West Coast University is also taught in an interdisciplinary manner. The programme includes modules from business administration, law and business psychology. In this way, we provide you with the tools you need to tackle complex tasks in practice. In addition, we would like to offer you the opportunity to participate in human resource management research at West Coast University as part of your term papers or final theses. Please visit the West Coast Institute for Human Resource Management website to find out more about the institute's research areas.
Elective modules in the Human Resource Management specialisation:
- Human Resource Management, 3rd semester
- Fundamentals and Labour Law, 5th semester
- New Work, 6th semester
- International Human Resource Management, 6th semester
Unlike the other specialisations, the International Business specialisation does not consist of elective modules at FHW, but is obtained by completing a semester at a university abroad. Students who began their studies in the 2017/18 winter semester or later can have their business administration and foreign examination credits credited to FHW as a flat rate for the International Business specialisation. The prerequisite for this is a learning agreement drawn up in advance with the degree programme. In addition, at least 15 ECTS credits must have been obtained. This simplified recognition is intended to enable students to complete a semester abroad without incurring any disadvantages in the further course of their studies.
The marketing specialisation takes a behavioural science approach.
The programme focuses on consumer behaviour and market psychology, with brand management, marketing instruments – especially communication policy – and empirical consumer research also playing an important role.
Our aim is to ensure the greatest possible practical relevance; therefore, a significant portion of the course content is taught through project work that is integrated into the teaching.
Teaching and research focus areas include consumer research, brand management, city and regional marketing, and customer relationship management (CRM).
Elective modules in the Marketing specialisation:
- Insights Driven Marketing / Marketing Research, 3rd semester.
- Brand Management I – Understanding and guiding brands as identity-oriented social design systems, 3rd semester.
- Brand Management II – Analysing and implementing brands as individual organisational principles, 5th semester.
- Fundamentals of Online Marketing, 6th semester.
The Production and Logistics Management programme is aimed at prospective students who are fascinated by the interdisciplinary and application-oriented scientific discipline of logistics – the management of goods, information and financial flows – and who see career prospects in this field. Logistics emphasises the interdisciplinary approach practised at FH Westküste and utilises its practical orientation with an expanded focus on Germany as a logistics location.
Career prospects
Logistics is the largest economic sector in Germany after the automotive industry and trade. The demand for logistics graduates is growing steadily in this booming interface industry. According to a study by the German Logistics Association (BVL) from spring 2017, the demand for academics in the logistics industry will continue to rise in the future against the backdrop of increasing complexity of tasks and the challenges of digital transformation.
Course content
Students are trained to apply comprehensive design knowledge to the development of innovative business models and the design of complex processes and systems in logistics companies and logistics, production and procurement departments in all sectors of the economy. The compulsory module ‘Fundamentals of Logistics’ forms the basis of the programme. Here, all areas of logistics are examined, taking into account current trends such as digital transformation. Further modules focusing on supply chain, transport, production and inventory management deal with the fundamentals and special features of individual fields of application in the logistics industry. By combining economic, legal, IT and engineering issues, the Production and Logistics Management specialisation provides a particularly interdisciplinary education. This interdisciplinary competence of graduates is becoming increasingly important in practice.
Elective modules in the Production and Logistics Management specialisation:
- Fundamentals of Logistics, 3rd semester.
- Supply Chain Management, 5th semester.
- Selected Problems in Logistics, 5th semester.
- Production and Inventory Management, 6th semester.
Key decision-making processes at the corporate level are determined by tax law. In this context, it is often not only national regulations that are relevant, but also provisions applicable to cross-border issues.
This specialisation covers the areas of tax law that are most relevant to business practice, taking into account any legislative reform efforts and current case law, using case studies. The additional focus on international accounting reflects the growing importance of this area of law. Students acquire interdisciplinary skills in the area of ‘law and taxation’, which are particularly in demand on the corporate and consulting side (especially tax consulting and auditing firms).
Elective modules in the specialisation Taxation / External Accounting:
- Group Accounting, 3rd and 5th semesters.
- Corporate Tax Law, 3rd semester.
- Taxation of Partnerships, 3rd semester.
- Tax Procedural Law, 5th semester.
- nternational Accounting according to IFRS – in comparison to the German Commercial Code (HGB), 6th semester.
Business informatics represents the interface between computer science and business administration. In addition to classic software development, i.e. the planning and programming of application software, the focus is specifically on the design and implementation of database applications as a large group of business management problems. Furthermore, the analysis and processing of data (business intelligence) is of central importance. These core areas are complemented by the creation of web-based applications.
The most important area of application for graduates is in operational departments where data is collected, analysed and processed using proprietary applications. This can be in controlling, marketing or a central staff department. Furthermore, employment in a software company is also conceivable, as graduates with their business management know-how represent a very good interface to the customer.
Elective modules in the Business Informatics specialisation:
- Programming in the context of standard business software, 3rd semester.
- Databases, 5th semester.
- Software engineering, 5th semester.
- Selected topics in computer science, 6th semester.
Semester abroad
Experience abroad broadens horizons, promotes intercultural competences and language skills. Many employers welcome this experience. We therefore encourage our students to spend a semester abroad and support them with the organisation. After all, there is no easier time to spend a longer period abroad than during your studies.
As part of the Business Administration degree programme, it is possible to complete an internship abroad (during the practical semester) and a semester at a foreign university. Recognition of the work completed during the semester abroad is unproblematic, as a learning agreement is drawn up in advance with the help of the degree programme coordinator and simplified general recognition of business administration examinations completed abroad is possible as part of the International Business specialisation.
The International Office on our campus can help with applications and questions about funding. There is also an information event on studying abroad every semester.
Examples of partner universities:
-
- Karlstads Universitet (Sweden)
- Universidad de Alicante (Spain)
- Windesheim University of Applied Sciences (Netherlands)
Practical semester
In the fourth semester, you have the exciting opportunity to put your theoretical knowledge into practice. You will complete a 20-week internship at a company of your choice - either in Germany or abroad. This will give you the chance to gain valuable experience at well-known companies from various industries that are known for their excellent career opportunities.
NEW: Alternatively, you can also use your internship semester to set up your own company! During these 20 weeks, you will develop your business plan, test initial ideas and implement the first steps of your start-up idea. You will receive valuable support from our university's start-up centre. Use your studies to actively work on your future as an entrepreneur and realise your entrepreneurial dreams!
Whether you opt for an internship at a renowned company or choose the path of self-employment - both options offer you excellent prospects for your professional career.
Part-time Business Administration degree programme
The part-time degree programme is an alternative for anyone who would like to study alongside their job or caring responsibilities, such as looking after children or caring for family members. The degree programme is divided into 11 regular semesters, with around 15 ECTS credits to be earned in each semester and an average of three modules to be completed. This form of study enables students to complete a degree within the standard period of study if full-time study cannot be completed.
Application information
Does the degree programme suit you?
Business studies is just right for you if you:
✔ Are interested in business, companies and management
✔ Enjoy solving problems and thinking creatively
✔ Like working in a team and are interested in communication
✔ Want to turn your own ideas into reality
✔ Are looking for a secure professional future with a wide range of opportunities
You can answer the points with a "yes"? Then let's get started! Click here to go to our application page.
You have questions about your application
Our student advisory service will be happy to help you:
Phone +49 (0) 481 8555-141 / -133
Email: beratung(at)fh-westkueste.de
Give us a call or drop by - we're always ready to listen!
The Student Office is the first point of contact for business administration students. I help with the organisation and management of your studies and am the point of contact for all problems and questions relating to your studies. I also advise prospective students on their choice of business administration degree programme!
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Silke Dibbern
Monday: 08:00 - 16:00 Uhr
Tuesday: 08:00 - 16:00 Uhr
Thursday: 08:00 - 11:00 Uhr
Wednesday and Friday closed
