You will study for 6 semesters (180 ECTS) and choose one of three specialisations in marketing, human resources or data science during your studies.
Business Psychology (B.Sc.)
Study business psychology with a focus on marketing, human resources or data science
.
Standard period of study
Language of instruction
The lessons are held in German.
Integration of sustainability
In many basic subjects, we deliberately look at how we can explicitly apply the knowledge we have learned to promote sustainability.
No tuition fees
As a state university, we do not charge tuition fees. You only pay an affordable contribution per semester.
Start your Business Psychology degree programme at the FH Westküste!
- Understand: Learn how controlling, marketing, AI and HR management influence companies.
- Specialise: Choose between the specialisations Marketing & Sales, Human Resources & Organisation or Digital Interaction Design & Data Science and become an expert in future fields.
- Experience: Case studies, internships, business games and guest lectures offer you real practical knowledge.
- Act sustainably: Learn how psychological insights help to promote sustainable behaviour in companies.
- Take off: Work as a market research analyst, AI specialist or personnel diagnostician and shape the economy of tomorrow.
In a nutshell: what you can expect from the Business Psychology degree programme
Are you interested in psychological processes in companies and want to understand how people act in an economic context? Then the Business Psychology degree programme at the West Coast UAS is just right for you!
The special features of our Business Psychology degree programme:
📊 Business & Psychology combined: Learn how psychological processes influence business decisions.
🎯 Versatile subject areas: Get to grips with marketing, HR management, controlling or the use of AI.
🚀 Innovative specialisations: Choose between the specialisations Marketing & Sales, Human Resources & Organisation or Digital Interaction Design & Data Science and become an expert in future fields.
💡 Practical studies: Gain valuable experience through case study projects with companies, internships, guest lectures by experts and interactive business games.
🌊 Familiar atmosphere: Study at a small, state-run and tuition-free university directly on the North Sea coast, where personal support is a top priority.
Everything at a glance:
| Degree | Bachelor of Science (B.Sc.) |
|---|---|
| Duration of study | 6 Semester (Full-time) |
| ECTS | 180 |
| Start | Wintersemester |
| Application period | 30.04. bis mind. 15.07. |
| Tution fees | 161,00 Euro |
| Internship | 4. Semester |
| Specialisation | Marketing & Sales, Human Resources & Organisation, or Digital Interaction Design & Data Science |
Study structure:
- Study structure
- Specialisations
- Internship
- Part-time
- Application information
- Downloads
Study structure
The special feature of the Business Psychology degree programme is that you can design your studies individually according to your interests and career ideas from the third semester onwards. You will find all the options on offer in the specialisations
.
Specialisation
Through interdisciplinary teaching, we incorporate modules from business administration, law, business psychology and computer science, among others. In this way, we provide you with the tools to master complex tasks in practice. From the 3rd semester onwards, you decide on one of three specialisations.
You can find our specialisations below. You can find a detailed overview of the modules on offer, including a description, at the following link Module descriptions.
Successful marketing and sales depend to a large extent on how well you know your markets and target groups. Psychological knowledge about customers and consumers, their attitudes, wishes and behaviours is therefore the central focus of this field of study. Practical recommendations for action are derived from scientific explanations of purchasing and consumer behaviour, which can be used profitably in later professional life.
Focus content
- Online marketing
- Advertising psychology
- Search engine marketing
- Consumer research
- Brand management
- Work and organisational psychology
"People at the centre" is not only a popular topic in economic policy declarations of intent, but also a central goal of modern HR work. From a business psychology perspective, the aim is to promote people in their productive power and at the same time fulfil their individual requirements for a humane working environment. To this end, the specialisation teaches modern management and development approaches based on behavioural science, which are suitable for taking account of structural, social and demographic change in the economy.
Contents of the specialisation
- Personnel development
- Change management
- Personnel marketing
- Diversity management
- Health management
- Labour law
- Psychology of leadership
- Human resource management
By combining psychology and data science methodology, graduates of this specialisation are not only able to recognise correlations and patterns in data sets, but also to explain them on the basis of psychological theories and models. Another core competence lies in the user-orientated design of human-machine interactions. The focus here is particularly on ergonomic interface design (displays, websites, cockpit design) and interaction in social media.
Focus content- Data Science
- Human Computer Interaction
- Digital transformation
- Software Engineering
- Web applications
- Databases
- Programming
- Informatics
- Diversity management
Internship
Practical orientation is a top priority at the West Coast UAS and is put into practice through targeted case studies and guest lectures from the business world. We have deliberately designed case study seminars in which you can work on real problems in the fifth and sixth semesters and apply the knowledge you have learnt so far. We work closely with various companies. In the fourth semester, you will complete a twenty-week internship semester in a company of your choice in Germany or abroad to expand your knowledge in practice. You also have the opportunity to write a practical Bachelor's thesis in collaboration with a company at the end of your degree programme.
Part-time variant
Applicants and students can also be enrolled or re-registered for a part-time degree programme if they are unable to attend due to
- of gainful employment,
- because of caring for relatives,
- because of a disability or chronic illness affecting their studies or
- for a comparable important reason
are unable to pursue their studies full-time. Retroactive utilisation of part-time studies for a completed semester is excluded.
Application information
The Business Psychology degree programme is just right for you if you want to understand how people act in economic and psychological contexts. From the 3rd semester, you can choose one of three exciting specialisations: Marketing, Personnel or Data Science.
Does the degree programme suit you? Find out!
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🔍Interested in behaviour: You want to understand how people make economic decisions
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📊 Understanding consumers: You are fascinated by purchasing decisions and user behaviour?
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💼 Employee Motivation & Recruiting: You want to find out how to attract talent and motivate teams?
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🤖 Human-machine interaction: Social media, chatbots or cockpit design spark your interest
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🤝Team spirit & communication: You are a real team player and value dialogue with others?
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🌍Gain international experience
Take the opportunity to spend a semester abroad or complete your practical semester abroad to gain valuable international insights!
🚀 Does it fit? Apply for a job with us!
You can access our applicant portal here.
❓ Any questions?
Our student advisory service will be happy to help you:
📞 Phone: +49 (0) 481 8555-141 / -133
📧 Email: beratung(at)fh-westkueste.de
Give us a call or drop by - we're always ready to listen!
Under the direction of Prof. Dr Daniela Aidley, who is responsible for the Wipsy Bachelor, our study office is the first point of contact for our students on the programme. We help with the organisation and management of the course and are the point of contact for all problems and questions relating to the course. We also advise prospective students on their choice of degree programme in Business Psychology!
You are interested in the Bachelor's, Master's or Online Master's programme So that we can answer your questions directly, please specify the degree programme you are interested in.
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Julia Janßen M.A.
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Christine Rettig Dipl.
Monday to Friday, 9 a.m. to 12 p.m.
and by appointment
